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Is UFC’s Parent Company ‘Endeavor’ Looking to Purchase WWE?

Rishabh Singh
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UFC WWE Merger

Vince McMahon made his unexpected comeback to WWE after a brief retirement with a sole purpose in mind- to pursue the sale of his company. The WWE mogul spent four decades of his life building the largest wrestling promotion in the world after he bought it from his father. At 77, McMahon wants to end things on his terms. It was previously reported that there are a lot of interested candidates in the market who would bend over backward to purchase McMahon’s billion-dollar company. 

Some of the potential bidders are Saudi Arabia, Disney, Netflix, Comcast, and Endeavor. However, Endeavor is no longer in the running to buy Vince McMahon’s company. The reported market price of WWE is around %6.5B but, Vince McMahon wants the potential buyer to shell out $9B for his company. 

Endeavor is no longer a candidate to purchase WWE

For the unversed, Endeavor is the parent company of UFC. The company has had a “longstanding relationship” with WWE for over two decades. Speaking at the Q4 2022 earnings call, the CEO of Endeavor, Ari Emanuel, disclosed that the company will not pursue the bid to buy WWE as it will change its “leverage position”. 

“As it relates to WWE, it’s an unbelievable product. Vince, you know, created a great business. We’ve had a longstanding relationship with them for over two decades. We’re doing on-location business with them, streaming business with them, his business is really valuable. But we’re not going to do anything as it relates to changing our leverage position right now,” Emanuel said.

Initially, when Vince McMahon put up his company for sale, Endeavor was one of the potential candidates to buy WWE. Since Vince McMahon’s asking price is too high, Endeavor is backing out as it’s too big a risky investment for a company with an estimated market cap of $10.5B. 

Who are the other top bidders in the market?

According to another report by The Wrestling Blog, Disney, and Comcast are still in the running as the top prospective buyers. The report further noted that Saudi Arabia’s PIF is at the top of the list of potential candidates. It was also previously reported that Saudi Arabia has an ulterior motive behind their bid to buy WWE, as it would improve its public image. 

As of this writing, it’s unknown when exactly the WWE will cut a deal with one of its candidates, but according to the CEO, Nick Khan, the process should take no longer than three months.

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About the author

Rishabh Singh

Rishabh Singh

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Rishabh has been a pro wrestling aficionado for two decades. As a gullible seven-year-old kid he believed that his dad could only be defeated by The Undertaker. His love for pro wrestling is visible in his writing. Over the years, he took inspiration from his favorite wrestling icons and adopted fitness lifestyle. He is a big proponent of exercise. Besides that, he is a movement coach, a Steelmaceflow artist, and a Krav Maga instructor.

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