WWE Wildcard Rule: Real Reason Why Vince McMahon Introduced the Wildcard Rule revealed. Could the Brand Split soon become a thing of the past?
This Weeks Raw and SmackDown saw superstars crossing brands. Roman reigns opened the floodgates by appearing on Raw. He was followed by 2 other SmackDown stars, Daniel Bryan and Kofi Kingston. Vince McMahon then announced that he was creating a new rule, The Wildcard rule.
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The rule allows WWE superstars to traverse between brands with sanctioned appearances. Vince capped the appearances to 3 superstars but extended it to 4 later in the day. On their website, the WWE explained that the Wildcard rule was the first officially-sanctioned blurring of the lines between Team Red and Team Blue Superstars. They also made a point to add that they were not doing away with the brand split.
According to Dave Meltzer of the Wrestling Observer, Both Fox and NBC universal want the Brand Split to end. Neither of the two feels that there is enough Star power in either brands. Raw and SmackDown have both suffered massive ratings drop since Wrestlemania.
Vince McMahon looks as though his hand was forced into the ‘Wild Card Rule’ as a compromise towards television networks.
— GiveMeSport – WWE (@GMS_WWE) May 8, 2019
This is what Meltzer said on the latest edition of the “Wrestling Observer Radio”
“Fox wanted more storylines that are going to be on both RAW and SmackDown. You know, NBC Universal was real upset about the ratings especially in the third hour and was asking questions about: ‘Our ratings are this, this, and this why’d we give away Roman Reigns?'”
It appears that WWE has come up with the ‘Wildcard Rule’ as a compromise. This way they get to maintain their Brand Split while allowing their Top Stars to appear on both shows. An easier way however would have been to build stars and work on their characters. This way they wouldn’t have had to rely on a handful of stars and never be in this predicament to begin with.