Is Tom Brady Failing the Tee Game? TB12’s New No-Sweat T-Shirt Faces Massive Backlash Online

Seven-time Super Bowl champion Tom Brady tried to replicate his football success post-retirement through his various business avenues. Fortunately, the BRADY brand apparel line has greatly succeeded in this vision. Every month, the signal-caller comes up with a surprising announcement to disrupt the market. And this time, it appears he has failed to impress his customers.

 

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Tom entered the clothing industry last year with his new company, BRADY, and promised to deliver a unique experience to all its consumers. They showcased the technology and choice of fabric as a major differentiator and tagged them with a competitive price. After sports gear, slowly the TB12 team is transitioning to daily wear and comfy T-shirts.

Does Tom Brady fail in his newest No-Sweat apparel?

It has been a smooth ride for the former quarterback since he launched the BRADY brand. His team has been handling the market pretty well, and Brady happened to remain as the prime ambassador.

This confidence encouraged them to enter a new category and launch the No-Sweat T-Shirt. It was pieced together for $45 and has gone live. Brady announced the deal on Instagram and asked his followers to grab it as soon as possible.

“We spent two years designing the perfect tee, and we nailed it,” Brady said in the video snippet. He made bold claims stating that it is a perfect choice and no one will have to look for more options in the market.

“You’re never gonna sweat through it. I don’t know if I should be saying this, but it’s the only shirt you’re ever going to need.” he added. Despite all these claims, fans were not ready to accept the deal. One of the consumers stated that the arm holes are not comfy at all, and the body fit isn’t appropriate.

Tom Brady’s new No-Sweat T-Shirt gets criticisms. Is he loosing the game? pic.twitter.com/dCE1wCABLp

— Deepesh Nair (@deepeshhere06) April 21, 2023

Brady harvests enormous wealth from different businesses

Even though the Patriots legend drew less salary from the NFL arena, he focused on his off-field pursuits as a major source of income.

Tom invested a major chunk of his wealth in building business empires, which included the NFT platform Autograph, his TB12 wellness company, which focuses on health and nutrition. His clothing line, BRADY has gained immense traction on social media, and fans have been flocking to book their orders.

He has also made various investments, foreseeing the future. Even if one of them goes south, he can handle them easily. Per multiple reports, his net worth is estimated at around $270 million and is sure to soar soon.