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Sonny Vaccaro (L), Michael Jordan (R)

    “I Didn’t Give A Damn About Michael Jordan”: Sonny Vaccaro’s Personal Allegiances Banned Him From Liking MJ For Years

    Joseph Galizia
    Dez Bryant Predicts Grim Future for Nike as OSU Star Jeremiah Smith Signs NIL Deal With Adidas
    Jeremiah

    Reese Patanjo

    Deion Sanders’ Diamond Turf: Sneakerhead Gets Real About Nike’s $155 Gift for Ravens Fans
    Colorado Buffaloes head coach Deion Sanders during the spring game at Folsom Field.

    Ayush Juneja

    Shaquille O’Neal Admits He Bought Reebok After Being Envious Of Michael Jordan’s Extensive Shoe Line
    He has helped the Chiefs win three Super Bowls, claimed a few league MVPs, and filled the stat sheet. But Watson hasn’t done the same.

    Joseph Galizia

    Coach Prime’s Mother and the Sanders Family Beam With Pride as He Dedicates $170 Nike Air DT Max 96 Shoes to Her Hard Work
    Connie Knight and Deion Sanders

    Braden Ramsey

    How Lewis Hamilton Became the Reason Why Nike Never Sponsored Mercedes
    Lewis Hamilton of Great Britain driving for Mercedes AMG Petronas F1 Team during previews ahead of the F1 Grand Prix of Italy at Autodromo Nazionale Monza | Credits: IMAGO / ZUMA Press Wire

    Anirban Aly Mandal

    “Excuse Me While I Go Cry”: A’ja Wilson Left Emotional After Milestone Achievement With Nike
    Las Vegas Aces center A'ja Wilson (22) celebrates after scoring in the fourth quarter against the New York Liberty during game two of the 2024 WNBA Semi-finals at Barclays Center.

    Sameen Nawathe

    “I Want My Own Brand”: Deion Sanders Shares Why He Didn’t Wear Michael Jordan’s Nike Shoes During His NFL Career
    Deion Sanders and Michael Jordan

    Ayush Juneja

    “I Only Wear Dad’s Shoes”: Shedeur Sanders Refuses to Buy Air Jordans Since He’s Particular About Deion Sanders’ Cleats
    Shedeur Sanders and Deion Sanders

    Triston Drew Cook

    Shedeur Sanders and Travis Hunter Wore Unreleased Nike Sneakers as CU Basketball Honored Them in a Special Event
    Travis Hunter and Shedeur Sanders

    Reese Patanjo

    “Gotta Go Put All of Coach Prime Shoes Back in His Office”: Fans React as Travis Hunter Announces Partnership With Adidas
    Colorado Buffaloes wide receiver Travis Hunter (12) before the game against the Baylor Bears at Folsom Field.

    Reese Patanjo