Logan Paul and KSI are two of YouTube’s most well-known personalities. They’ve faced each other twice in the boxing ring. However, over the years, their antagonism quickly changed into friendship, and their friendship quickly grew into a business relationship. Last year, Paul and KSI released the market-dominating energy drink PRIME Hydration. Many people have commended their product as well as their marketing approach. However, there have been some PRIME Hydration critics.
Alexander Volkanovski, the UFC featherweight champion, is one of those critics. The 34-year-old turned to social media to criticize Paul and KSI’s business.
What did the UFC champion say about the PRIME Hydration by Logan Paul and KSI?
PRIME Hydration is currently dominating the market. It’s worth noting that Logan Paul and KSI’s energy drink became the UFC’s official sports drink globally.
The agreement provides the brand with significant access to major UFC assets. This covers all UFC Pay-Per-View and Fight Night events, which will include televised promos and unique branding inside the world-famous octagon.
This shit ass pic.twitter.com/wS3MxlQ5Oa
— P4P#1 Volk (@TopMMAContent) May 27, 2023
Alexander Volkanovski, on the other hand, was underwhelmed after drinking the energy drink. He shared a photo of the PRIME Hydration Ice Pop flavor on Twitter. In the caption, he wrote:
“This shit as*”
However, fans’ reactions to ‘The Great’ were varied. A few people agreed with him. Some, on the other hand, disagreed and appreciated the drink.
Paul said PRIME sold over $10 million worth of bottles last year
Logan Paul and KSI have both said that PRIME Hydration has grown popular. Given their enormous fame and fan base, that appears to be true.
Also, in one of his IMPAULSIVE podcast episodes, the WWE star disclosed a stunning amount of sales PRIME made last year. Paul said that they sold $10 million worth of bottles.
Later in the episode, Paul mentioned that Coca-Cola purchased the brand for $10 billion. This will surely help them with marketing and reaching the worldwide market. As a result, it is easy to predict that the brand will develop dramatically in the following years. It will be fascinating to see how far Paul and KSI can push it.
What are your thoughts on the growth of PRIME Hydration? What do you guys think about Volkanovski’s tweet?
