Millionaire Deion Sanders Says He Wants to Give “10 Folks an Opportunity to Make Money” This Year

After transforming the Colorado Buffaloes program — from an afterthought into a national spectacle — Deion Sanders cashed in on his success with a five-year, $54-million contract extension. Coach Prime is officially one of the top 10 highest-paid college football coaches in the nation.

So, Deion has plenty of money to go around right now. And, during the latest installment of the Sanders family’s Well Off Media YouTube series, he reflected on where he stands.

Having found himself on a private jet with a couple more million dollars in the bank, he began speaking about the journey it takes to reach the “pinnacle of life“. Coach Prime said that he wants more than just riches and has now found a new goal.

“My goal is to give 10 folks an opportunity. 10, this year, an opportunity to make money, an opportunity to have more peace, more love, more joy, more appreciation, [and] respect, because we are better than this. That’s what I’m going to do,” Deion said.

The NFL Hall of Famer has a well-documented history of donating to various charities and organizations. After inking his brand new deal, Coach Prime reportedly donated his $2.4 million signing bonus to help fight homelessness.

Most recently, Sanders made a generous donation of uniforms to various youth football coaches across the country. His charitable ways seem to inspire his players as well.

In December of 2024, it was reported that Sanders’ now former WR1 and DB1, Travis Hunter, was not keeping a single penny in NIL payments. Hunter instead chose to donate his money back into the organization’s NIL collective, an act that made him one of Colorado’s top donors.

And now his son, Shedeur Sanders, the newest addition to the Cleveland Browns’ roster, has hinted at using his future NFL earnings to continue giving back to the program in Boulder.

Even when he was coaching at Jackson State, Sanders saw it fit to forgo half of his salary to help the team complete its renovations on time. Deion has led by example throughout each chapter of his storied career, allowing him to leave a lasting impact everywhere he goes.

The influence that Sanders has had on countless individuals and communities throughout his life is immeasurable. For all of the flash and even arrogance he displays in front of the camera, the former Atlanta Falcon has the track record to suggest that he’s actually one of the better role models in the world of sports today.

While some people will always be critical of the culture that he’s developed at Colorado, others will simply be looking to thank him for the kindness that he has shown. Surely, wearing a flashy wristwatch shouldn’t discredit an act of kindness.