Marketing and ad campaigns do require a lot of thinking and processing before they are finally rolled out for any particular brand as they are capable of doing both, doubling growth and destroying the company.
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A right step and you earn millions and one wrong ad, you end up losing customers who have been buying from you for decades. In the latest Balenciaga campaign, the latter seems to have transpired.
Recently, some geniuses had to idea of putting BD*M teddy bears in the hands of kids for promoting Balenciaga. This doesn’t even sound like a plausible idea, how on earth it was approved by the people in charge is truly beyond logic.
Cooper Kupp is disgusted by the latest Balenciaga ad campaign
As expected, innumerable people took to Twitter and other social media platforms to condemn the horrible campaign which destroys what the modern, intelligent and socially aware human race stands for.
One among the celebrities who lashed out against the campaign was NFL superstar Cooper Kupp. The Super Bowl champion took to Twitter to point out how horrible the ad campaign truly was and urged other people as well to condemn the evil which was being fed to people worldwide in the name of advertisement.
“To try to be a voice for our children, who rely on the protection of the men and women that were entrusted with the responsibility of nurturing them and raising them up: please make yourself aware of the attack against our young ones by Balenciaga, and ensure that they are held responsible for it,” Cooper Tweeted.
“For those of us in positions to create change in the way that companies manipulate people and advertise evil, please stand up!” Kupp further added.
The renowned brand has also issued an apology after looking at the backlash. The campaigns been scrapped from all platforms, and it has been communicated that something like this will not be repeated in the future.
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